10 Hardcore Staging Tactics
1. Check out the competition.
The first step to selling success is to find out what you’re up
against. Before and during the selling process, visit other property open
houses to see how your home measures
up. When you’re out, here are a few things to note
• Property condition
• Highlighted features
• Move-in readiness
• Staging tactics that will work for you
2. Create a staging plan.
Great staging requires that you cover your bases like a pro every
time. Whether you hire a professional stager or work with your agent to
do-it-yourself, put together a staging plan complete with a checklist and
photos of what your home looks like when it’s ready to show. Follow the plan
before every showing to make sure you put your best foot forward.
3. Get (and follow) professional advice.
If you’re serious about selling you need to enlist objective professional
help. Ask your agent about his or her staging experience or if he or she has a
professional stager or designer to recommend.
4. Eliminate the excess.
Before you head out to buy new accessories to “spruce up your
home,” focus first on items you can remove that will enhance a buyer’s
experience. The best signs of things you should eliminate are the
things that you aren’t using and those you’re planning to get rid
of before you move. Data has shown that homes prepared by professional stagers
sell for more. Getting an unbiased review from someone who sees your property “as
a product” can be invaluable.
5. Pre-pack personal items.
Depersonalizing and decluttering are the most critical steps of
staging, but they can be a challenge. To make it easier, start by pre-packing
and storing away the items you won’t need until after the move and anything
personal (like family photos) that might prevent buyers from envisioning the home
as their own.
6. Clear off the counter space.
When it comes to the tops of your tables and counters, less is
more. Clear off your counter spaces except for the occasional decorative or functional
pieces (clocks or vases of flowers). Remember, your goal is to help buyers see
themselves in a home and they can’t do that with your stuff in the way.
7. Clean inside and out.
Everyone thinks they know what “clean” means when it comes to
their own home. Here’s where an agent or professional stager can be super
helpful. Invite them in to get an outsiders opinion on how to make the nooks
and crannies you’ve forgotten about glisten. Also remember, the best selling
homes tend to have
garages, basements, side yards, and other outdoor spaces that are
just as immaculate as their kitchens, bathrooms and master bedrooms.
8. Dive into the trim and details early.
It’s tempting, when staging, to do the big jobs – painting walls,
polishing floors, moving furniture - and to run out of steam and cash before the
little details get handled. Some of the least expensive home staging projects
can carry the most powerful buyer-impressing payload. Hereare few details to
tackle to make your listing standout
• Clean or paint baseboards and other trim
• Ensure locks, doors, and drawers work properly
• Paint or replace outdoor accents like house numbers or mailboxes
9. Shoot sample photos
The first contact most house hunters have with your property is
from a computer or mobile phone. Making sure your property presents well there
is a big step toward sold. Before you show off your home to the public, take a
look at it from their view. Use your camera or Smartphone to take sample photos
and view them on your computer.
10. Be brutally honest with yourself.
When you think you’re done preparing your home, think again. It’s
not overkill to go out on a Sunday afternoon, walk through a few Open Houses,
get back in the car and drive home to walk through it like a buyer would. Ask yourself:
What can you edit or declutter? What is distracting? What stops a buyer from
seeing the possibilities for their own family here? If all else fails, take
your agent with you. Arm him or her
with a packet of post-it notes and give them free rein to stick
one on anything that should be removed before showing the home. Then get that
stuff out of there!